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Simon & Mary ALC Menswear safari bucket hat. ALC Menswear Shweshwe shirt.

Simon & Mary ALC Menswear safari bucket hat. ALC Menswear Shweshwe shirt.

Karoo — South African Designers in Context

South African designers are driven by their diverse culture and heritage. No longer in the mold of tourist interpretations, they bring a fresh approach to well-constructed ideas and textures.

Mmuso Maxwell lace shirt. Floyd Avenue fringed paisley jacket. ALC Menswear Shweshwe pants.

Mmuso Maxwell lace shirt. Floyd Avenue fringed paisley jacket. ALC Menswear Shweshwe pants.

The local designers curated for this shoot were selected because of their fabrications and ethics which fell seamlessly into the landscape. 

Founder Amanda Laird Cherry of the Durban based brand ALC Menswear, in collaboration with head designer Brendon Sturrock, created an innovative collection knocking it out of the park! With fabrics such as genuine Shweshwe juxtaposed with camo and hand-dyed marble prints, their language offers a deep experience of the South African lifestyle with classic Asian influences. Floyd Avenue, a Soweto-based designer who’s canvas is inspired by music, culture, activism and sincerity of character as seen in his camo pieces. 

Chulaap, a Thai-South African designer who takes inspiration to another exciting level, from layered traditional styles, African wax fabric and Shweshwe prints to inspiring knits. Nicholas Coutts, with his developing weaves, knits and tapestries is also, as all the designers in this shoot, supporting the local rag trade, and hopefully growing the industry back to its former workforce. Mmuso Maxwell, an African design duo originally from the town of Bloemfontein, better known for its industrial farming than its creative community, is growing after being selected for Vogue Talents.  

Rich Mnisi, another Soweto designer, is taking the local and international scene by storm with his cutting edge creative direction and strong design aesthetic.  Simon and Mary milliners seasonally collaborate with ALC Menswear and other creatives such as Trevor Sturman. With a background of seventy years in headwear, this Joburg based milliner keeps on giving!


Models

Jay Jay Signeur (Boss Models)
Damilola (20Management)

Stockists

ALC Menswear - thespace.co.za
Floyd Avenue - thefashionagent.co.za
Chulaap - merchantsonlong.com
Nicholas Coutts - nicholascoutts.com
Mmuso Maxwell - thefashionagent.co.za
Rich Mnisi - richmnisi.com
Simon and Mary ALC Menswear Collab - thespace.co.za

ALC Menswear Shweshwe bucket hat. ALC Menswear cropped sleeve jacket. Floyd Avenue paisley pants. ALC Menswear Shweshwe sandals.

ALC Menswear Shweshwe bucket hat. ALC Menswear cropped sleeve jacket. Floyd Avenue paisley pants. ALC Menswear Shweshwe sandals.

ALC Menswear marble print dyed bucket hat. Chulaap Shweshwe safari shirt. Floyd Avenue camo samurai culottes. ALC menswear sandals.

ALC Menswear marble print dyed bucket hat. Chulaap Shweshwe safari shirt. Floyd Avenue camo samurai culottes. ALC menswear sandals.

Jay Jay wears a Floyd Avenue camo jacket and an Amanda Laird Cherry wrap skirt. Damilola wears a Floyd Avenue camo coat and an Amanda Laird Cherry wrap skirt.

Jay Jay wears a Floyd Avenue camo jacket and an Amanda Laird Cherry wrap skirt. Damilola wears a Floyd Avenue camo coat and an Amanda Laird Cherry wrap skirt.

Jay Jay wears an ALC Menswear marble print dye bucket hat and a Chulaap Shweshwe safari shirt. Damilola wears an ALC Menswear bucket hat and an ALC Menswear camo Shweshwe shirt.

Jay Jay wears an ALC Menswear marble print dye bucket hat and a Chulaap Shweshwe safari shirt. Damilola wears an ALC Menswear bucket hat and an ALC Menswear camo Shweshwe shirt.

Mmuso Maxwell lace shirt. Floyd Avenue fringed paisley jacket. ALC Menswear Shweshwe pants.

Mmuso Maxwell lace shirt. Floyd Avenue fringed paisley jacket. ALC Menswear Shweshwe pants.

ALC Menswear bucket hat. ALC Menswear camo Shweshwe shirt. Floyd Avenue camo pants. ALC Menswear sandals.

ALC Menswear bucket hat. ALC Menswear camo Shweshwe shirt. Floyd Avenue camo pants. ALC Menswear sandals.

ALC Menswear camo Shweshwe shirt. Floyd Avenue camo pants.

ALC Menswear camo Shweshwe shirt. Floyd Avenue camo pants.

ALC Menswear Shweshwe cape.

ALC Menswear Shweshwe cape.

The Road to Swartburg mountain pass.

The Road to Swartburg mountain pass.

ALC Menswear camo Shweshwe bucket hat. ALC Menswear Shweshwe shirt. Chulaap Shweshwe knit.

ALC Menswear camo Shweshwe bucket hat. ALC Menswear Shweshwe shirt. Chulaap Shweshwe knit.

ALC Menswear marble print hand dyed cape. ALC Menswear cropped pants. ALC Menswear sandals.

ALC Menswear marble print hand dyed cape. ALC Menswear cropped pants. ALC Menswear sandals.

Floyd Avenue camo wrap top. Nicholas Coutts corduroy shorts ALC Menswear sandals.

Floyd Avenue camo wrap top. Nicholas Coutts corduroy shorts
ALC Menswear sandals.

ALC Menswear bucket hat. ALC Menswear camo Shweshwe shirt.

ALC Menswear bucket hat. ALC Menswear camo Shweshwe shirt.

Jay Jay wears a Floyd Avenue camo jacket, an Amanda Laird Cherry wrap skirt and ALC Menswear sandals. Damilola wears a Floyd Avenue camo coat, an Amanda Laird Cherry wrap skirt and ALC Menswear sandals.

Jay Jay wears a Floyd Avenue camo jacket, an Amanda Laird Cherry wrap skirt and ALC Menswear sandals. Damilola wears a Floyd Avenue camo coat, an Amanda Laird Cherry wrap skirt and ALC Menswear sandals.

Simon & Mary ALC Menswear safari bucket hat. ALC Menswear Shweshwe shirt. Floyd Avenue linen shirt. ALC Menswear cigarette pants. ALC Menswear sandals.

Simon & Mary ALC Menswear safari bucket hat. ALC Menswear Shweshwe shirt. Floyd Avenue linen shirt. ALC Menswear cigarette pants. ALC Menswear sandals.

Rich Mnisi jacket. ALC Menswear Shweshwe top. Floyd Avenue pleated wrap camo skirt. ALC Menswear camo Shweshwe pants. ALC Menswear sandals.

Rich Mnisi jacket. ALC Menswear Shweshwe top. Floyd Avenue pleated wrap camo skirt. ALC Menswear camo Shweshwe pants. ALC Menswear sandals.

Floyd Avenue linen olive shirt. ALC Menswear marble print dyed scarf.

Floyd Avenue linen olive shirt. ALC Menswear marble print dyed scarf.

ARTICLE CREATORS
Photographer
Fashion
Alexa began her career in New York as a model who was lucky enough to work with some of the top photographers of her time, such as Irving Penn, Herb Ritz, Demarchellier, and Richard Avedon, who she regularly collaborated with.
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High Fashion & Designers
I choose life over lawnmowers! 
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