Urus is the new bull from San't Agata Bolognese who is not afraid of little dust and gravel.
The luxury car brands that today do not have an SUV in their model program are easy to see. Yet, there are still a couple, including Ferrari, who did not adopt this type of car into their lineup. Lamborghini, on the other hand, was among the first to change when the military vehicle Cheetah launched with the model designation LM002. The engine in the LM002 was the same as the icon Countach, a well-sounding V12 engine of 5.7 liters.
“When actor Sylvester Stallone bought an LM002, it got the appropriate nickname Rambo-Lambo”
The name Urus originates from Aurochs which was a form of wild cattle found in Europe and Asia for millions of years. The last died in Poland in 1667 and in Swedish the name is uroxe. A then-time Urus could weigh as much as up to 1500 kg.
The shapes and designs of Urus differ from the crowd when compared to other SUV models. It is angular and sharp lines all over the body. Of course, it is no coincidence that Urus looks like this. The whole design is a direct connection to the other Lamborghini models and what one would like to talk about, the brand's DNA.
The man behind Urus's appearance is called Mitja Borkert and has previously worked at Porsche and was responsible for models such as Panamera Sport Turismo, Macan and Mission e to name a few. In addition to his work as chief designer at Lamborghini Centro Stile and Urus, Mr. Borkert also participated in the design of the concept Terzo Millennio.
Time has passed and there has been a lot of water under the bridges since LM002. To be precise, we are talking about 32 years.
The first model after Audi entered as the main owner and who became a success was Gallardo. There are still the brutal V12 cars left but when you now launch their new SUV Urus it became an engine with eight cylinders instead of twelve as with LM002. The newly developed V8 does not have to be ashamed of itself, as it has double turbo units generating 650 horsepower. Enough to send off this bull of 2.2 tons from stationary to one hundred in only 3.6 seconds.
“The top speed reaches 304 kilometers per hour, an exciting speed that makes Urus the world's fastest SUV”
From an environmental perspective, it is said that drivelines with hybrid solutions will be in the future. The electrification is also in progress at Lamborghini, which was shown in the concept Terzo Millennio, which was developed together with at MIT in the USA.
To show the dynamic in Urus, the test drive is laid on the prestigious racing track Autodromo Vallelunga Piero Taruffi (founded in 1959) outside Rome. On the track, Urus really shows what the brand succeeded with, the slogan for the Urus project reads "Since we made it possible". Thanks to its power and four-wheel steering, which also has the sibling Aventador S, Urus hugs the tarmack on every curve.
On the track, you prefer to choose the driving program Corsa, one of six options available on a slider called Anima. In addition to the Corsa program, we also find Strada, Sport, Sabbia, Terra, and Neve. These controls are located in the middle of the center console where you would normally find a gear lever. Here is now a larger cluster of levers that you call Tamburo in Lamborghini language.
Anima is located on the left side of Tamburon, on the right, there is a slider Lamborghini suitably chosen to call the Ego. With Ego, you choose how the car's character should be. You can choose how the driveline, steering, and chassis should behave if you do not find the pre-programmed settings that are available among the Anima programs.
The slider that also contains the start button and the gear selector is called Anima, here you control most settings for how Urus should behave on or off the road.
The fact that Urus is fast on the track was not that difficult to figure out. But when the test run continues off the track and on something that would be called a rally crossroad, it becomes difficult for the brain to keep up. Stones, soil and dust and a car for nearly two million kronor feel like a very bad combination.
After a couple of turns on the offroad track, you can only say that the Italians have done a good job. With Urus, Lamborghini really shows you are on the road and where the car should be, not in any corner but proudly in the middle of the bullring with the dust roaring around.
Basic price: Over SEK 2 million.
Engine: 4 liter V8, 650 hp. Torque 850 Nm.
Power transmission: Front engine, 8-speed ZF automatic, four-wheel drive.
Acceleration: 0-100 in 3.6 sec. Top speed: 305 km / h.
Petrol consumption mixed driving according to the manufacturer: 1.23 l / mil.
Weight: 2 200 kilos.
Guarantees: 3-year new car warranty.
The article was originally published in Robb Report Sweden.