The latest addition to the Korean Kia's line is the Proceed, a stylish and sporty shooting break appealing to a younger, and more conscious customer.
Kia is steaming forward like a train with new models showing up all the time. Historically, Kia has was seen as simply a Korean budget car brand – that opinion, however, is fast changing. Kia has demonstrated that their assortment goes beyond budget models, and nowadays you get a fully equipped car with a heated steering wheel and all the features you normally find in expensive German premium cars.
But it is not only at the Kia equipment level that impresses because they’ve also released some fun models. Take the Kia Stinger, for example, a rear-wheel-drive coupe sedan with a 370-horse V6 engine. A direct competitor to the BMW 4 Series Gran Coupé but with a price tag far below it. And that helps Kia’s sales, which are now through the roof – they are among the best-selling brands in Sweden, matched only by Volvo and Volkswagen.
“It's about daring to let go or to keep driving a more expensive and tamer German”
The new ProCeed is of so-called “shooting-brake” design. Shooting-brake originates from the 19th century English horse-drawn carriage (brake) that was used to take out hunting parties on excursions. When cars became more abundant in the early 1900s, some of them were provided with these special bodies. The name shooting-brake then fell into oblivion, and instead people talked about station or mansion cars, but now the original name is back. Regarding the ProCeed, the shape is really nice and the car feels both sober and sporty. A nice detail is the small rear-facing shark fin in aluminum which is located in the rear edge of the c-pillar.
As already mentioned, Kia is generous with the equipment in its models and ProCeed is of course no exception. If you choose the GT version you get comfortable chairs in Alcantara and a sporty steering wheel that is beveled at the bottom. On the infotainment screen, you can easily air-share your mobile via Apple CarPlay or Android Auto. The sound system comes from JBL and will definitely satisfy even the most stubborn sound-snob. Thanks to a technology called Clari -Fi, the quality in mp3 format is improved and gives a better sound picture. If it truly does make a difference I can’t say, but overall it definitely sounds good.
The security systems are also well-developed and the list is long. Among the systems that stand out are lane-driving assistance, lane-driving systems, auto brake, rear sensors that detect incoming traffic, automatic high beams and fatigue alert.
The engine of the ProCeed is an efficient 1.6 liter turbocharged, 204 horsepower gas engine. It gets the job done and is very pleasant in combination with the 7-step double-clutch gearbox. Granted, it’s not a sports car we are talking about but with 7.5 seconds to get from 0-100 and a top speed of 225 km / h combined with a mixed consumption of around 0.62 liters per mile, it easily gets a passing grade.
The amount of equipment you get and the appearance of a ProCeed should attract many customers. With a price that starts at just under 300,000, this car is very attractive. One would not get far with that sum buying German premium brands. So in the end, it's all about either letting go and driving a cool Korean or sticking with an expensive and tame German.
Starting price: From SEK 295,500.