The design and lighting of Grand Basel is in a class of its own compared to other car shows. The special displays, that will be moving with the car show around the world, frame the cars in a very tasteful way. In the middle of the picture is an Aston Martin V8 Vantage Volante, the model James Bond drove in the movie “The Living Daylights”, but not as a convertible. Only 192 copies were built as convertible making it extra valuable.
This year, a brand new car show by the name Grand Basel opened up its doors in the Swiss city on the border to France and Germany. The premises where the fair is held were initially built for and are normally used by the large art fair, “Art Basel” and the jewel and clock fair “Basel World”.
“Cars should be seen as works of art and as stars taken down from the sky”
James Holm was present at the gala dedication to this somewhat different car show. A car show that contains cars that are either concepts or unique in some way. The motto is that, and a stated intention from the organizers of the fair, cars should be seen as works of art and as stars that have been taken down from the sky.
The future plans for the fair are that it will travel around the world. The next stop after Basel will be Miami Beach and then Hong Kong.
The article was originally written for Robb Report Sweden.